Dirt rich. Worn proud.
The shop is closed. The word is not. Tuhao Industries made heavyweight Chinese streetwear for people who came from nothing and are not pretending otherwise. The pieces are below, the writing is still here, and if enough people ask, the shop comes back.
Read
The words behind the shirts
What Does Tuhao (土豪) Actually Mean?
土豪 means dirt rich: new money, loud taste, zero apologies. The story of China's favorite insult, tuhao gold, and why we put the word on the label.
Fu Er Dai (富二代): China's Second-Generation Rich, Explained
富二代 (fu er dai) means second-generation rich: born into money someone else made. Who they are, why China watches them, and why we printed it.
Caishen (财神): The Chinese God of Wealth, Explained
财神 (Caishen) is the Chinese God of Wealth: red, gold, incense, and firecrackers at midnight. Who he is, how he is welcomed, and why he is on our tee.
Drop 1, 2025 to 2026
The pieces
Six designs, printed heavy on black. Not for sale right now. Want one badly enough? Say so. Ten people asking is how a shop reopens.
The gold chain tee. The one the name is stamped on.
New money beats no money.
Chrome, loud, and unbothered.
The God of Wealth, printed heavy.
The wordmark on a heavyweight hoodie.
Neon, dripping, on black.
Drop 2, 按克 By the Gram Never released
Weighed, stamped, shelved
In a gold shop nobody asks how it looks. They weigh it. Six embroidered pieces built around the assay counter, finished to production and never cut. The art exists. The garments do not, yet.
Full gold, stitched.
888.8 g. All eights.
Black on black. The close ones know.
Two strikes, off register on purpose.
Eye level, every day.
999 on the cuff.